Video marketing is an exciting way for your company to connect with customers and boost customer service. If you want to get started with video marketing, consider these 3 techniques. A great video marketing strategy should include videos that engage consumers on multiple levels. People are more likely to purchase a product or sign up for a free trial once they’ve seen a compelling video. As a result, it’s important to create high quality videos that tell a story through imagery, music, and voice-over. Read this quick overview of three simple steps you can take today to improve your video marketing strategy.

Create Videos That Tell A Story Through Images & Music

You don’t need to be a professional videographer to create videos that engage viewers. In fact, the best videos use only still images and sound effects because they’re easier to produce than full-length movies. The key to creating a good image-based video is finding interesting ways to combine pictures and text into short, attention-grabbing stories. Try using photos from your event as part of a slide show presentation. Or try adding some humor by including a funny photo in a slideshow about your business’ history.

Include Calls To Action (CTAs)

The most effective image-based videos provide a clear call to action at the end of the video. This could mean asking visitors to subscribe to your email list, but it also could mean offering a discount code or giving away a freebie. CTAs help you increase sales and build trust with potential customers.

Add Audio To Your Videos

Adding audio to your videos will make them more engaging and memorable. You can record your own voice reading off a script or add background music to give your message a unique feel. Voiceovers are especially helpful when you have a lot of information to share, such as in a longer tutorial video.

Conclusion

Image-based videos are easy to create, cost less money to produce, and offer better conversion rates than other types of videos. They’re perfect for businesses looking to grow their online presence and attract new customers, and earn real money while you’re at it.